In 2012, Fahad Ahmad had already been touring internationally for eight years as part of a DJ/production duo, but when he stepped out on his own as Measure Divide he truly found his voice as a DJ and producer of intelligent, uncommon techno. Simultaneously, the Karachi-born artist launched an events brand, FORMAT, and went on to single-handedly revive the techno scene in his adopted city, Toronto, over the following decade.

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He has performed at Berghain, K41, Tresor, Boiler Room, Under Club, Stereo, and more. Through FORMAT, he has hosted and shared the stage with a wide range of groundbreaking artists, including Jeff Mills, Luke Slater, Stef Mendesidis, and Blawan. Celebrating its 10th anniversary, FORMAT marked the milestone with a landmark event featuring Surgeon and Oscar Mulero, cementing its reputation as a driving force in Toronto’s underground scene
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As a producer, he is uninterested in putting out by-the-numbers techno, instead designing nearly every element of each track himself. There’s playfulness and experimentation in his unconventional arrangements, united by a fondness for crunch and distortion and an unwavering attention to detail.
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After a brief hiatus, 2021 marked his return with Green Parallel and Evidence of a Rhythmic Pattern on Clergy, signaling a bold new chapter for Measure Divide.

In an industry in which egotistic and mercenary personalities are all too common, his steady, humble approach is a breath of fresh air. Driven by his passion for the music above all else, and for facilitating experiences that allow others to enjoy it, he is a true linchpin of Toronto’s techno scene, bringing the best of the world to the city and showing the best of the city to the world.

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